For BC Leisure, I led a full brand design initiative aimed at creating a cohesive, professional, and recognisable identity across both print and digital touchpoints. The project included logo design, a comprehensive brand guide to ensure consistency, and the delivery of practical brand assets such as business cards, a streamlined website, and promotional flyers.

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The resulting brand system strengthened visual consistency, improved audience recognition, and clearly communicated BC Leisure’s values and service offering across all customer interactions.